Course Work for Fashion Buying Workshop with Streetwear Pioneers in Italy - SlamJam Socialism.

Brief: Develop a buying plan within a budget of 1.5 Million  for SlamJam's e-commerce platform SlamJam socialism and suggest developments in the current platform in terms of site architecture, content, easy of navigation, product displays etc. Suggest communication strategies to launch the new collection.

Concept: SlamJam Neoism : Introduce techwear (the future of streetwear) by a collaboration with Watch Dogs, an online game.

Roles: Concept development, buying strategy, categorization, development of personas, trend-spotting, communication strategies.